Campaign Dashboard

KardiaComplete Q1 Outreach: Self-Insured Employers 5K+

Mar 1 - Mar 21, 2026
Pipeline Generated
$2.4M
+18% vs last campaign
Meetings Booked
47
+12 this week
Active Prospects
3,200
3 cadences running
Avg Open Rate
44%
vs 39.5% industry avg

Engagement Funnel

Full cadence conversion path

Sent
3,200
100%
Opened
1,408
44%
Clicked
192
6%
Replied
96
3%
Meeting
47
1.5%
Overall conversion:3,200 sent → 47 meetings(1.47%)

A/B Test Results

Subject line split test

95.2% significance
AWINNER
+15.6% lift

“Reduce cardiac events by 68%”

Open Rate
48.2%
Click Rate
6.8%
Reply Rate
3.9%
B

“Is your workforce at cardiac risk?”

Open Rate
41.7%
Click Rate
5.2%
Reply Rate
2.1%
AI

Roll out Subject A to remaining 1,800 prospects. Suggested next test: Try adding company name to subject line.

Send Time Heatmap

Engagement rate by day and hour

7a8a9a10a11a12p1p2p3p4p5p
Mon
12
18
32
38
35
22
28
25
20
15
8
Tue
15
25
52
68
55
30
42
38
28
20
10
Wed
14
22
58
55
48
28
38
35
25
18
9
Thu
13
20
42
50
45
25
35
30
22
16
8
Fri
10
15
28
32
25
18
20
15
10
8
5
Low
High
Peak: Tuesday 10 AM

Persona Performance

Engagement by buyer persona

Open
Click
Reply
HR Director950 prospects
Open
52%
Click
7.1%
Reply
4.2%

Responds 2.3x more to ROI data in subject lines

Benefits Manager1,100 prospects
Open
44%
Click
5.8%
Reply
2.9%

Engages most with integration/compatibility messaging

Broker750 prospects
Open
38%
Click
4.2%
Reply
1.8%

Portfolio differentiation angle performs best

CFO400 prospects
Open
35%
Click
3.5%
Reply
1.5%

Hard cost savings ($160 PEPM) drives highest engagement

Content Leaderboard

Top performing content elements

1

68% fewer cardiac admissions for your workforce

52.1% open400 sends
2

$160/member/month savings on cardiac care

49.3% open380 sends
3

Mayo Clinic-validated cardiac monitoring for {company}

47.8% open420 sends
4

Your employees' cardiac risk is costing you $3.6M/year

46.2% open350 sends
5

How {company} can prevent 80% of cardiac events

44.9% open410 sends

Cadence Step Analytics

Per-step performance breakdown

1
Initial OutreachDay 1
Open44%
Click5.2%
Reply2.1%
2
Value Prop Follow-upDay 4
Best performer
Open51%+7
Click7.8%
Reply4.1%
3
Case Study ShareDay 9
Open38%-13
Click4.5%
Reply2.8%
4
Final TouchDay 14
Open32%-6
Click3.1%
Reply1.9%
AI

Step 2 outperforms Step 1 across all metrics. Consider swapping content order, or using Step 2's value prop approach in the initial outreach.